Saturday, May 30, 2009

MySpace's Innovation Promises By New CEO

myspace, social network
By Elliot Spagat, toptechnews
Owen Van Natta, a former Facebook executive, said success would require trial and error, with failures along the way. He said it's starting from a strong place with millions of users. MySpace, based in Beverly Hills, Calif., has distinguished itself from Facebook by allowing users to be "super-creative" in designing their pages, Van Natta said.
The new leaders of News Corp.'s MySpace said Wednesday they need to innovate to rejuvenate the social networking site, which has suffered from stalled user growth.
Owen Van Natta didn't detail specifics but indicated that the ability to make changes to the site was a reason he took the job of MySpace chief executive last month.
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