Google has launched a beta of AdSense for Mobile Applications to let developers earn revenue by displaying ads on applications for Apple, Inc.'s iPhone and Android-based devices. AdSense for Mobile debuts as mobile advertising is expected to grow. An analyst said AdSense for Mobile pits Google against other mobile ad networks.
Google launched the Android mobile operating system last year to tap into the growing demand for smartphones and the applications that run on them. Now Google is launching a beta of its AdSense program for mobile applications.
Appropriately dubbed AdSense for Mobile Applications, the platform allows developers to earn revenue by displaying text and image ads on their iPhone and Android applications.
"Lower prices, faster network speeds, and unlimited data Relevant Products/Services plans mean that people often reach for their cell phone rather than their computer when they are seeking information," said Susan Wojcicki, vice president of product management at Google. "As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances -- all on their phone."
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