skynewsA woman who plans to sell mobile phones aimed at young children in the UK has denied a flurry of media reports that she is targeting four-year-olds.
Speaking to Sky News Online, mother-of-three Frances Crean said the majority of the youngsters who currently used the Firefly phone in Ireland were aged eight to 12.
Although she did not put a minimum age on who the brightly coloured mobile was suitable for, she said it was ultimately up to the parents to decide.
The phone, which looks like a toy, has just five buttons, including two which call mum and dad directly.
It comes as new research shows more than half of under-10s now own a mobile.
The reports of young children as young as four being targeted has led to criticism from parents groups, who have expressed "strong concerns" about parental responsibility.
Aine Lynch, chief executive of National Parent Council Primary, said she was worried that young children who have the phone may not interact with other adults if they are being supervised by someone other than their parents.
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