Sony Computer Entertainment America is launching a new ad campaign focused on repositioning the PlayStation 3 as a "total entertainment solution," the L.A Times reports.Sony's marketing focus on the PS3's multimedia capabilities comes after a couple of years of Sony stressing that its console is first and foremost a gaming machine. While the new ads will have Sony pushing the fact that the PS3 is still a games player, the company will place a bigger emphasis on the machine's other features, such as Blu-ray. Sony cut the price of the PlayStation 3 to $299 from $399 last week and introduced the new PS3 Slim model. Rival Microsoft answered with its own major price cut for Xbox 360. Taking a hint from Nintendo's Wii marketing, Sony will be targeting its new PS3 ads towards "moms and families," Dille said, at the same time focusing on core products like Uncharted 2.
Dille told The Times that the new ad campaign is the biggest and most expensive since PS3's launch. Sony Computer Entertainment Europe recently said it was launching its own PS3 campaign in Europe, also the biggest since the console's launch, which occurred over two years ago.
